Search engine optimization is very important for the success of any online business.So its very important you should know what is SEO and How does it works and Why SEO important for get organic traffic
Without wasting much time lets start
What is SEO?
SEO stands for ” search Engine Optimization”. It is the practice of optimizing your web page to make them reach a high position in the search result of google ,bing , yahoo or any other search engine.
In simple words SEO is the practice of increasing the number and quality of visitors to a website by improving ranking in the algorithm search engines results.
Types of SEO Factors
The ranking of search results are determined by google algorithms.
The factors in google’s algorithms can be divided into two categories.
1.On-page SEO and its Factors
On-page SEO refers to taking all steps within your website in order improve its position in the search ranking .Steps like optimize the content ,improve the meta description and title tags, HTML code,and alt tags.
Your website ranking is partial depend on the on-page seo factors .
On-page SEO factors are, All those things which is influence from within your website . These factors includes technical aspects ,quality of your code and site speed, content , architecture of your site.
2.Off-Page SEO and its Factors
Off-page SEO refers to activities you can perform outside of your website. SEO activities are Link building , social media marketing and other marketing activity for build brand .
Off-page SEO factors are getting Links from other website ,social media attention and other marketing activities outside your website.
The most important of these off-page SEO factors is getting good number and quality of links towards yours website . The more quality and relevant site that links to your website ,the higher your position in the google appearance .
You can improve your off-page SEO by simply creating quality content that other will find valuable. The more relevant and interesting your content is ,the more others will be links to your content and share it on social media . The quality content , more chance of search engine improve.
Black Hat VS White Hat SEO
Black hat SEO refers to techniques and strategies are used to get higher search rankings and breaking search engines rules.
This type of SEO focus on optimizing your content only for the search engine and not considering human audience.
This type SEO typically used by those who looking for quick return on their site .
Some techniques used in black hat includes : keyword stuffing ,link farming, hidden texts and links , and blog spamming .
Ultimately this type approach result will ,your site get banned from search engine and get penalization for using unethical techniques.
White Hat SEO
White hat SEO refers to the use of techniques and strategies that target a human audience instead of search engine .
This type SEO includes – using keywords and keyword analysis , rewriting meta tags for more relevant , back linking, link building , and write content for human audience .
Creating quality content is more important because it shows the search engines that your site is unique and appropriate to display.
Make sure to include keyword naturally in headings ,link anchore ,texts and page titles .
Why SEO Important
In short, SEO is significant because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.
When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, because you want them to click through to your website that’s that reason SEO is very important.
The Crucial Elements of SEO
Keywords are words and phrases that prospects use to find online content it used to connect with prospects who are looking for their products and services.
When you do keywords researching , it’s important to look for ones that have high search rates and low competition and to choose short-tail keywords, long-tail keywords and local keywords to work into your content. You can also use keywords to optimize all your titles, URLs, and other on-page SEO elements .
Content is the par of SEO and it is important, you need add new content regularly . The more quality content there is more chance to your site will appear search engine result . Although creating quality content may be time consuming but it will be well worth it in the long term .
As i mentioned earlier Off-page SEO is the activities you can perform outside of your website. Activities are Link building , social media marketing and other marketing activity for build brand
There are many tactics to backlink building, best practices is guest blogging, creating lots of infographics that will be highly shared, and mentioning influencers in your content
4 Local SEO
Local SEO is becoming more important because now days people use mobile devices for search.Around 57% of all searches are performed from tablets and smartphones, and half of those searches have local intent.
5. Search Engine Marketing
Search engine marketing (SEM) refers to paid marketing efforts, and it includes things like native ads, Google AdWords, social media ads, pay-per-click, Google shopping ads, display ads, and more.
We hope this article helped to get answer for what is seo and how does it works and why seo important for get organic traffic
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