Don’t worry, you don’t need to be a marketing guru to promote your blog. You can easily increase your blog traffic to get more visitors by using some proven best practices.
1. Create Audience Profiles to Understand Your Users
Before you start creating content for your blog, it’s important to spend a little time understanding your target audience and what they are looking for.
You can quickly build an audience framework by answering the following questions:Who is your target audience
What problems are they facing that you can help solve?
What kind of content are they looking for?
How would they ideally try to find the answers to their questions?
Answering these questions will help you get a clearer picture of your target audience.
2. Do Keyword Research to Plan Your Content Strategy
Keyword research is a technique used by content creators and SEO experts. It helps you discover specific words and sentences that users type in Google and other search engines to find the content they are looking for.
By doing proper keyword research, you will unlock the following benefits:Discover actual search terms people are looking fo
Find unique content ideas for popular search terms
Learn from your competitors and beat them with better content
Create a series of pillar-articles to drive steady traffic to your blog
Now the question is how do you actually do keyword research? Luckily, it is not as difficult as you would think.
There are a lot of free and paid tools that can help you do proper keyword research.
All you would have to do is enter a keyword, a competitors blog/website URL, or your own URL to find out more keyword ideas.
3. Make an Editorial Calendar
Once you have done the keyword research, you’ll likely come up with tons of blog post ideas.
Sometimes, the large list of keywords can overwhelm beginners to a point where they simply give up.
To make sure this doesn’t happen to you, we recommend creating an editorial calendar (a game plan). Remember, no large blog was built in a day.
It takes time and consistent effort to create successful blog
Creating an editorial calendar will help you create and stick to the plan.
These tools come with a powerful set of features that will help you stay on top of your game.
- Don’t be too hard on yourself. Start with two articles a week and gradually increase your pace when you can.
- Be consistent with your publishing schedule. Make sure you follow your calendar and publish regular content as planned.
- Add notes, keyword ideas, and outlines to your calendar. This will help you produce better quality content when you sit down to write.
- Use colors, tags, categories, and other features in your calendar app to make it more visual and organized.
4. Create Comprehensive and Useful Content
The most important thing that users and search engines look for is good quality content.
For a blog, a quality piece of content is usually a comprehensive article on a specific topic that covers all the details. This makes it extremely helpful for users.
These comprehensive articles are known as “pillar articles”. Other experts may refer to them as flagship content or cornerstone articles.
Basically, these are your most important articles. You need choose the most promising keyword and then provide as much information as you could in one long-form article.
You should create as many pillar articles as possible to cover all the important keywords in your industry.
Following are some tips that you should keep in mind when creating pillar content:Pillar content could be any type of article. For example, a how-to guide, tutorial, comparison article, opinion piece, a listicle, and so on.
The difference between pillar content and other articles is that your pillar articles are more comprehensive and provide in-depth information on the topic.
Your pillar articles are not time-dependent. They are evergreen and always useful. Although we recommend keeping them updated with new information to stay on top of search results.
5. Make Your Content Readable
As we mentioned earlier, search engines and users love longer and comprehensive articles that provide all the information they need.
Now the problem is that humans have a short attention span.
To solve this problem before it happens, you need to make all your content easy to read.
Use more readable fonts, large font-size, and plenty of line spacing.
Check the readability score of your content. Yoast SEO comes with a built-in tool for that, you can also find tons of other online readability checkers
Use a grammar checker. It not only checks grammar but actually helps you write better.
Use images, screenshots, videos, infographics, and other visual elements. These media elements make your article highly-engaging and easier to read.
6. Learn and apply the SEO basics to your Website
SEO is a set of best practices that help you make your website more search engine friendly. You don’t need to be an ‘SEO Guru’ to improve your website.
Contrary to popular belief, anyone can do SEO for their own websites without hiring an expert. There are plenty of SEO tools and plugins, free advice, and step by step tutorials available that you can use.
We recommend using Yoast SEO plugin for all WordPress websites. It is the most comprehensive SEO and website optimization tool. The free version includes all the SEO features that you will need on your website.
7. Learn to Write Great Headlines
When users find your content in search results or RSS feeds, the first thing they see is your article headline.
A catchy blog post title stands out and gets more clicks. Whereas a plain and boring headline gets ignored, and users are likely to scroll by it.
This makes headlines very important.
You need to learn how to write better titles for your blog posts that capture user attention and get more clicks.
Luckily, blogging experts have been doing research on headlines for a very long time, and you can benefit from their findings.
These are the basic building blocks of an effective headline:A good headline triggers an emotional response (joy, surprise, shock, curiosity, fear, excitement, greed, and so on)
It offers users a reward and value
It promotes the content by including target keywords
Copywriters use power words to trigger emotional responses. They tell users why the article is valuable or what they will get from clicking on the headline.
Lastly, a good headline includes a call to action for users which is often subtle and sometimes implied.
To learn more, we recommend you to check out these headlines that went viral and what you can learn from them.
8. Make Internal Linking a Routine Task
It is important to link to your articles from your existing blog posts. This is called internal linking, and it plays a huge role in SEO
Internal links help Google understand the context and relationship between different articles on your website. It then uses this information as ranking signals.
Internal links, when placed strategically and in context, can help you increase page views and reduce bounce rate.
It is harder to ask third-party websites to link to your articles. It is way easier to create links on your own site.
We recommend making it a habit to link to your older articles from your new articles.
Because internal links play such an important role in SEO, we have even made it part of our pre-publish checklist for our writers.
9. Start Generating More Backlinks
A backlink is an incoming links to your content from an external website. Backlinks are one of the most influential signals in Google’s rankings.
Getting backlinks from reputable websites and blogs is very difficult. Not just for beginners, even experienced bloggers struggle with it.
Here are some tips to get quality backlinks to your website:
- Reach out to influencers and reputable blogs in your industry, and then tell them about specific content on your website that they might want to link.
- Write guest posts on other blogs and websites.
- Interview influencers and bloggers on your blog. They will likely want to let their users know to come checkout their interview, and you’ll get a backlink.
- The easiest way to get a backlink is to add a link to your website on all your social media profiles.
10. Add Images, Charts, Infographs to Create Visually Attractive Content
Adding images and charts to your articles make it more readable.
Since visual elements are so important, we believe they deserved their own spot on this list.
Images in your blog posts grab user’s attention and help them focus on not just the visual element but also the text around it.
If you’re just starting out, then it’s important to know that you cannot just use any image you see on the internet. Images are protected by copyright and stealing copyrighted material can have serious consequences.
Ideally, you want to use your own images, graphics, and photographs, but not all bloggers are graphic designers or photographers.
Luckily, there are so many great resources to find royalty free images, and there are even tools that you can use to easily create your own graphics.
11. Add Videos to Your Articles
Videos are the most successful form of content on the internet. Users spend more time on blog posts containing videos than just text and images.
Adding videos to your articles in WordPress is super easy. However, you should never upload video to wordpress because it is not optimized to stream videos.
A video hosted on your word press hosting server .server will take up too many resources, and the user experience would be terrible.
For video editing, if you are using Mac, then iMovie is perfectly capable of performing basic video edits. Windows users can use free video editing software like Lightworks or Shotcut for basic editing.
12. Utilize User-Generated Content
User-generated content is basically any content generated on your website as a result of user activity. This includes comments, testimonials, guest posts, user reviews, and more.
User-generated content helps you bring more traffic to your website because it gives users multiple opportunities to participate and get involved.
Users are more likely to return, share, and even purchase from your website when they spend more time on it.
13. Keep Your Website Design Clean and Clutter Free
There are a lot of great WordPress themes available on the market. The problem is that many beginners want to use a theme with all the bells and whistles. These themes are not always the perfect design for your website.
Bad website design stops your users from spending more time on your blog which decreases your pageviews.
Whereas a good design helps them discover more content, explore different sections, and spend more time.
14. Optimize Website Speed to Load Your Pages Faster
If your website is slow, then users will simply leave your website before it even loads.
Search engines like Google also consider website speed and page load time as one of the important ranking factors.
To make sure that your website loads fast, you need to optimize your WordPress performance. This means you need to use caching, avoid unnecessary bloat, and optimize your images.
15. Start Your Email List Right Away
Most beginners spend too much of their time bringing new users to their website. However, more than 70% of users leaving your website will never return.
The trick to growing your blog traffic is NOT to just get new visitors, but you also need to keep existing visitors coming back.
This is why you need to start building your email list.
You are losing potential subscribers each day without an email list.
Once you have an email list, you can send regular email newsletters to bring more visitors to your blog.
16. Regularly Share Your Old Articles on Social Media
If you’re like most blogs, you probably only publish one article a day, this means for the rest of the day, there is no update from you on social media.
On platforms like Twitter, your Tweet will soon disappear, and your users will probably not even see it.
Wouldn’t it be nice if you could automatically share your old content at regular intervals throughout the day?
This will help you get more traffic from social media by increasing your visibility and keeping your profiles more active.
17. Explore Other Social Networks
There are so many social media websites out there, but most of us spend all of our time on few top platforms like Facebook and Twitter.
If you run a lifestyle or fashion blog, then Instagram may be the platform you should focus on.
You can always spend time on Quora to answer user questions which build backlinks and help increase blog traffic.
We recommend that you try spending more time on social networks other than the big two. You may find a more passionate audience and a bigger following there.
18. Track Your Website Traffic and User Engagement
Now that you have started getting some traffic, you need to know where your users are coming from, and what they do when they are on your website. Without this data, you cannot evaluate your strategy or plan your next moves.
This is where Google Analytics comes in.
The biggest advantage of using Google Analytics is that you can see what your users are doing when they visit your website.
We hope these tips helped you increase your blog traffic.